If your practice isn’t growing, there’s a very simple reason. It’s not growing because you’re not growing. 

You’re the same lawyer today as you were yesterday. You know more and can probably do more, but you don’t, and you won’t unless you change your philosophies and activities—what you think about and what you do. 

Your practice is a reflection of the decisions you have made in the past and the decisions you are making today. To get better results, you have to make better decisions, and to do that, you need better information.

You have to read the books, take the classes, and seek the advice of experts. You have to use different strategies than you usually use, and do them in different ways. You have to take more risks with your marketing, learn from your mistakes, and double down on your successes. 

Because marketing is a process, not an event. You have to work at it. And do something most attorneys don’t want to do—stand out. 

Most attorneys choose to blend in and be just like most of their competitors. They offer the same types of services, offer similar promises, and charge similar fees. They go out of their way to avoid being different and effectively become invisible. 

If you want to be more successful, you can’t do that. You have to stand out. 

That means doing things that are different and uniquely valuable. Something your competition doesn’t do. 

Most attorneys don’t, which is why most attorneys never enjoy the level of success enjoyed by the few who do. 

It’s a profession, yes, but it’s also a business. If you want your business to grow, you need to grow. Or it won’t.