“Hi, I’m Joe. I’m a business attorney here in Small Town.” Within seconds, most people won’t remember what Joe said.
Joe’s introduction is accurate but forgettable. It tells people who he is, not what he does, for whom, or why it matters.
We can do better.
It’s as simple as showing new contacts a picture. Something they can see in their mind’s eye, and immediately appreciate your value—the reason clients hire and trust you.
It doesn’t need to be clever. Five seconds isn’t enough time for cleverness. Not enough time to get into detail or tell any stories. That can come later, if there is more time, or you’re on a stage.
For now, tell them what you do, for whom, and why it matters.
What problems do you solve? What benefits do you deliver? What kind of clients do you help?
That’s all you have time for, but it’s enough. Enough to get your new contact to see your value and remember you. Because if they have or have had the problem you mention, or are close to someone who has, your message, however brief, is going to resonate and stick with them and open the door to hearing more.
Which is all you can hope for in a 5-second introduction.
