I just got back from my daily walk. I usually listen to podcasts when I walk, and today, I listened to the aptly named “Walking is Fitness” podcast, which provides information and inspiration that helps people get started on their fitness journey and make it a habit.
That’s when I thought about you.
No, I didn’t think about your fitness level, or lack thereof. I thought about how a podcast might be a great way for you to get more clients and increase your income.
Hold on. I know I’ve mentioned podcasting before, and as I mention it now, I can hear you say, “I don’t have time for that,” but hear me out. Perhaps you do.
The walking podcast is just ten minutes. The man who does it records it on his phone while he is walking. Ten minutes out in nature, talking about what he does and knows and recommends.
Do you have ten minutes’ worth of information you can share about your work? Could you explain the law, share a war story or two, and encourage listeners to go to your blog or read your article and contact you to talk about their case?
If you don’t have ten minutes’ worth of information, how about 5?
You can script your message and read your script. Or jot down some bullet points and just talk. It really doesn’t matter. What matters is that you have something valuable and helpful to share, and share it. All you need is something to say and an app to record your voice. Add the recording to one of the many free podcasting platforms and post a link on your website and on social media.
Sounds good, you say, but how often do you have to do this? That’s up to you. You can post once or twice a week, once or twice a month, or once in a while.
One more question. Yes, you, in the back…“Most people listen to podcasts while doing other activities, like walking or driving or at the gym. How do you get listeners from your podcast to your website?”
The answer is to give them a reason to visit—more information, a free consultation or another limited-time offer, a helpful form or checklist to download — and a shorter and easier to remember version of the URL to your website.
But don’t worry about all of this, or any of it. As long as people are hearing your message and your name, you’re building awareness for your “brand” that will eventually lead to more traffic, more leads, and more business.
