Marketing doesn’t get any simpler  


“I have an attorney friend who helps people [do something]” That’s how your email begins. 

Along with that email, you send your clients or subscribers a copy of or link to that attorney’s report or form or article. Or a replay of their seminar, video, or podcast—something that shows them how to [do something], get something, improve something, or understand something.

Your subscribers or followers get some intellectual goodness. Your attorney friend gets some exposure. And you get the rest of the day off. 

It’s a triple win.

Okay, objections. Let’s hear them….

Still waiting… 


Yeah, I thought so. Not so tough, are you?

Okay, maybe you don’t have an attorney friend who has something you’re comfortable sharing with your precious list. Well, get one. Someone who knows what they’re doing and can write something useful. Read it before you send it and make sure it’s good. 

That’s all there is to it. Enjoy your day off. 

Wait, I forget to tell you. Choose a friend who is willing to send their clients or subscribers a copy of YOUR report (et al.).

Okay, now you’re smiling. About time. 

Anyway, that’s your homework. Not too bad, right? Pretty nifty, actually. 

Did you just nod your head and say yes? (Really? Out loud?)

Great. Your next assignment will be to choose another attorney friend. Or an accountant. Or broker. Someone who knows people you want to know.  

Wash, rinse, repeat. 

You’ll thank me later.