How much is that doggy in the window?


You know, the one with the waggly tail? 

How much does he cost? And how much is he worth? 

He’s more than a bag of bones and fur, you know. He’s warm and cuddly and will make you smile and laugh and love you to pieces. 

He’s worth far more than he costs. 

Just like the value of your services. 

Clients aren’t just buying the results you deliver. That’s a big part of it, but they’re also buying other benefits like the way you treat them and take care of them and make them feel safe. 

They’re buying a bundle of benefits and they are part of the value you deliver.  

Value includes everything you do to make your client’s life happier, easier, safer, or more profitable. At a price they’re willing to pay. 

How much is all that you do worth to them? I don’t know, but your clients will tell you. They’ll tell you by the way they say thank you, the ease with which they pay, their repeat business and referrals, their positive reviews, and how they sound when they hear your voice on the phone. 

I don’t know if you have a waggly tail, but you’re worth more than a bag of bones and fur.