What do you plan to do with this information? 

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Best-selling author Ryan Holiday said, “When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?” 

That’s the reason we read, isn’t it? Yes, we also read for entertainment and to learn about subjects that interest us, but the primary reason we consume content is because we want to do something with the information. 

We have projects to complete and goals to achieve. We want to grow our business and improve our life and we use the information we gather to help us get better results. 

Holiday seems to suggest that deciding what to do with the information is best done before we read it, or at least while we’re doing it. We get more out of it that way because we see the information in the context of our work or an important area of our life.

So, when you buy a book or bookmark an article or video, think about what you want to get out of it. What do you hope to learn? To which project or area of your life do you think it will apply? 

By considering this in advance, when you read the material, you’re more likely to pick up on things you might have missed, and ask yourself more probative questions that can improve your understanding and use of the material. 

Then, when you read the material, take notes and put those notes in your own words. Don’t merely record the facts or ideas, write down what you think about those facts or ideas and how you can use them.

Do you agree with the author? See a better way? Think of additional ideas? 

Add tags or labels to your notes  to make them easier to find. Add links to your other notes to make them more useful. 

And decide if the information is good enough to read more than once.

Finally, if you realize that the material isn’t what you hoped it would be, don’t hesitate to skim the remainder or close the book and find something else to read. 

Because information is only as good at what you can do with it. 

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