You’re not going to want to do this (but you should)


Have you ever stopped to think about how much more you could accomplish if you just had the time? The projects you could finish (or start and then finish), the skills you could learn or improve? 

You want to take a course, learn a new language, build a second brain, or finish that book that’s gathering dust on your hard drive. You want to learn how to get more referrals, better clients, more leads, more subscribers, or more people registering for your seminars. You want to expand into a new practice area or open another office. 

But you’re busy with work and don’t have the time. 

That’s the problem. The solution is to do it anyway. Take some of the time (you don’t have), and dedicate it to doing things that allow you to “level up” your practice and, eventually, allow you to buy back that time. 

It’s an investment in your future. 

Specifically, block out one hour on your calendar every weekday. Call it your “power hour”. Or your financial freedom hour. Or don’t call it anything, just do it. 

I know, it’s too much time. You’re not sure how you’ll use it. You think I’m crazy for even suggesting this nonsense.

Block out the time even if you don’t know if you should or how you’ll use it. You will use it. And be glad you did.

You’ve heard me talk about calendaring 15 minutes a day for marketing. 15 minutes is a great place to start and create a daily habit, but imagine what you could accomplish if you used an entire hour for marketing. 

It’s your power hour. Use all or part of it for marketing if you want to. I did that when I was struggling in my early days and it changed my life.

If you’re still having trouble wrapping your head around using that much time for non-billable work, start with 30 minutes. Use your lunch hour. Or do this early morning before you start your regular day. 

But do it. Because it can change your life.