It’s not supposed to be easy


Practicing law. Marketing. Building your career. None of it is supposed to be easy.

Sometimes it is easy. But not always. Don’t expect it to be.

If it was always easy, if everyone you talk to wants to sign up, if everything you write goes viral, if everything you sell is purchased and clients keep coming back for more, you’re playing it too safe and limiting your growth.

Don’t do that.

Don’t make it your top priority to please everyone or avoid offending anyone. Don’t avoid all risks or wait until you’re 100% sure before you begin.

Don’t sell cheap. Don’t give it all away.

Be nice, but don’t be a pushover.

When you lose, accept the loss and keep going. Loss, rejection, struggle, pain—are part of the process. And you should welcome this because the more you lose, the more opportunities there are to learn and grow and do bigger things.

On the other hand, it’s not supposed to be unbearably hard. Don’t believe it, or accept it.

There is always light at the end of the tunnel. Success is truly just around the corner. Things do get better.

Assume that everything is always working out for you. Because it is.