In the corporate and legal worlds, employees and pre-qualified before they are hired. Prospective clients and customers are similarly screened, to determine their needs and wants and ability to pay.
In the network marketing world, however, prospective distributors aren’t pre-screened or pre-qualified because it is a waste of time.
You never know whether a prospective distributor will sign up in your business, or if they do, if they will get to work.
And it doesn’t matter because it’s not about them, it’s about who they know and can lead you to.
Your friend might have no interest in becoming a distributor, but might know people who are very interested. You talk to your friend and find out who they know.
Because duds lead you to studs.
Yes, we’re talking about referrals.
Lawyers should pre-qualify prospective employees and prospective clients, but not prospective referral sources or business contacts, because it’s not about them, it’s about who they know.
You might meet a business owner who doesn’t need your services, but they can lead you to people who do. Or to people who know people who do.
Guess what? The same is true of your clients. They might not be able to send you referrals, but might know people who can.
When you embrace this idea, you understand that it’s not about anyone you know or meet, it’s about who they know.
Your job is to find out who they know.
How to get more referrals from your clients
