7 truths about content marketing


Content marketing is a simple concept. You create and disseminate helpful information to attract prospective clients and show them how you can help them. If you want to do this to build your practice but aren’t sure you have what it takes, here are some things to consider.

  1. You don’t have to be a great writer. If you can write an email, you can write an email newsletter or blog.
  2. You don’t have to be original. You can write about the same subjects other lawyers write about.
  3. You don’t have to write a lot. A few hundred words are plenty.
  4. You don’t have to write often. Once a week is enough. Do more if you can and you want to, do less if you don’t.
  5. You don’t have to spend a lot of time. You can do everything you need to do in one hour a week.
  6. You don’t have to do a lot of research. Or any. Write what you know, write what’s going on in your practice, write what you observe or think.
  7. You will never run out of things to write about. And, you can re-purpose your other content (presentations, interviews, memos), and/or write about subjects you’ve written about before.

Offer of proof:

I’ve written about this subject more than a few times in the past, I didn’t do any research, this post is under 300 words, and I wrote it in 34 minutes. I’ll read it over to make sure I don’t sound like a blithering idiot, post it, and get on with my day.

If you’d like to know how to do the same, check out my course on email marketing