What if I don’t play golf?

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Playing golf is a great way to meet other professionals and prospective clients and many lawyers do. But what if you don’t play golf and don’t want to learn?

Sorry, you’re out of luck. No clients for you!

No, there are many ways to meet prospective clients and referral sources that don’t require you to take up a sport or do anything that doesn’t appeal to you.

You can meet people at formal networking groups where professionals and business owners go to meet people, hear speakers, and exchange ideas and leads. You can also meet people informally, as you go about your regular day.

But you don’t have to do any of this. You can meet the kinds of people you want to meet through the people you already know.

Your clients and existing referral sources can introduce you to the professionals and business people they know and do business with.

Lawyers, insurance agents, financial planners, real estate brokers, of course, but also business executives and other influential people in their industry or market. If they’re consumers, they can introduce you to their friends and neighbors.

This isn’t the only way to network, but I can’t think of anything better.

You’re talking to people who know, like, and trust you and are willing to help you. They know people you would like to know, and all you have to do is ask.

But you have to help them help you. You have to tell them who you would like to meet, by name if you know it, or by occupation, business or industry, or other identifying factors.

Tell them who would like to know and ask them to introduce you, or ask them to tell their contact about your upcoming seminar, or about an article you just posted on your blog that might be helpful to them, or anything else that will connect you with the people they know.

This is a remarkably effective, highly targeted way to grow your network. And doesn’t require you to wear any funny pants.

Here’s how to get started with your clients

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