The perfect marketing plan


Okay, you got me. There’s no such thing as a perfect plan. So stop looking for it. Or waiting to implement a strategy or idea until you’ve done more research and worked out all the bugs.

Or until you feel motivated to do it.

Psychologists tell us that motivation follows action, not the other way around. So do something. And then you’ll be motivated to continue.

It doesn’t matter what it is. Doing something will lead to doing something else. Before you know it, you’ve actually done a lot and you’re starting to see results.

But you have to take that first step.

Don’t believe me? Try it and see for yourself.

  • Outline an article or blog post.
  • Call a client and say hello.
  • Email a professional contact and say hello.
  • Join an online group.
  • Update your LinkedIn profile.
  • Brainstorm ideas for YouTube videos.
  • Draft a letter you can send to your clients for the holidays.
  • Check out another attorney’s blog for ideas you can use on yours.
  • Ask a web-savvy friend for suggestions for improving your website.

If you need more ideas, park your carcass and read through some of my blog posts or unread emails sitting in your inbox.

Before the day is over, take one of those ideas and start. Tomorrow, do it again or do something else.

Every day, do something marketing-related and in a week or a month, and sometimes in a few hours, you’ll get some results.

When that happens, you might think about how you read this post and took that first step, and realize that it was the perfect marketing plan.

How to improve your website or blog