I don’t know what you write about on your blog or newsletter or on social media posts, but I do know that if you’re passionate about the subject, your readers will be too.

Because passion is contagious.

Is that true about esoteric legal topics, the kinds that appeal to a lawyer or allied professional but are too “heavy” for regular folks?

It can be, if you write about the people as much as you write about the law.

Write about your clients, the litigants in a case you read, or anyone else who has a connection to the subject. Tell their stories. Talk about their fears, their pain, their triumphs and tragedies. Talk about why the issues are important to them, or might be in the future.

This is also true if the protagonist of your story is you.

Why do you care about the subject? People want to know.

It doesn’t matter if your readers have never had the issues you write about, or ever will. They will relate to the characters and plot in your stories, and enjoy hearing them, for the same reason they like novels and movies.

You don’t have to have the talent of a novelist to get your readers involved in your story. If you’re passionate about the subject, they will feel that passion and get caught up in it.

And in you.