“I hate marketing. I’m not good at it. I don’t know what I’m doing.“
Can you relate?
Lot of lawyers do.
How do I find prospects? Get them to visit my website? Get them to make an appointment?
How do I convince anyone to hire me when there are so many other lawyers who do what I do?
Everyone tells you to read books and blogs and take courses or watch videos and you’ll learn what to do.
Which is true. But it’s only part of the answer.
And if you do nothing but reading, you might make things worse because the more you read, the more you start thinking there’s too much to do and you don’t want to do any of it.
Instead of “learn, then do,“ I suggest you “do, then learn.“
You don’t learn and get motivated and then do it. You do it, and that gives you the motivation and teaches you what you need to know to get better at doing it.
And forget about trying to do “marketing”. Forget making a plan. Put your spreadsheets away. Just do something.
Write an article or an email. Or a list of bullet points for a presentation or for your bio.
It doesn’t have to be long. Or good. You don’t have to show it to anyone yet. Or ever.
This is what I did when I first embarked on this journey. I started small and gave myself permission to do a terrible job.
And found out it wasn’t as bad as I thought it would be. It was actually pretty good.
And then I did something else, and that wasn’t terrible, either.
One foot in front of the other. Before you know it, you get some results. Positive feedback. Clicks. Sign-ups. Clients. Repeat business. Referrals.
Forget marketing. Just bring in some clients.
