Ideas for blog posts and articles and other content are literally everywhere.

Find a post written by an attorney or other expert in your field, for example, and write a post about the same subject.

You can even use their article as a template. Rewrite the headline and bullet points, add your own comments, recommendations, and examples, and be done in minutes.

Make sure you follow the blogs and subscribe to the newsletters published by attorneys in your field.

Yes?

It is a quick and easy source of ideas. But there’s something even better.

I’m talking about the blogs and publications written for and read by the people in your target market.

If you want to represent people in the health care industry, read what they read, and write about the things they’re doing, talking about, worried about, hoping for, or working towards.

Write about the issues, the people, and the tends, in their niche. Write about the things they care about.

Other lawyers may write about generic legal topics. When you write about topics that are specific to an industry, occupation, or niche, your content will resonate with readers in that niche.

Your content will also be completely original. And valuable to the people in your target market, which means they are more likely to see you as the go-to expert in their market, and share your content with their colleagues and contacts in that market.

Write niche-specific content and you can own your niche.

How to write content your readers what to read