Help! I don’t know anyone!


You may be a new lawyer or moving to a new city or state. Or you might be at a point in your career where you realize you need to meet some new people.

There are a lot of things you can do; here are 3 of the best:

(1) Ask for introductions. Contact people you know and ask them to introduce you to a professional or business contact in your target market. Be specific about the type of people you’d like to meet, but not so specific they can’t think of anyone who fits that description.

Even better, ask them to introduce you to someone you know they (probably) know, someone influential you’d like to meet. If they hesitate to do that, ask them if you can use their name, and contact them yourself.

(2) Join something. Networking can be a drag, but it’s a good way to quickly meet some new people. Find organizations and groups in your target market, attend their meetings, introduce yourself to the leadership, and volunteer on a committee or two. You might meet someone who knows someone who needs your services or knows people who do.

You’ll also learn more about your target market and the people in it, and be able to use that in your marketing.

(3) Write something. A report, guide, or checklist that people in your target market might find helpful, and offer it to everyone you know and everyone you meet. It’s a great way to give people a “sample” of your expertise, and interest them in learning more.

One of the best things you can write is a book. Being an author, by definition, makes you an authority, and people want to hire and refer authorities. They also want to talk to them when they meet them, and interview them for their blog or podcast.

If you have a collection of articles or blog posts, cobble them together and self-publish your first book. If not, start typing. Or dictating.

Clients, and the people who can refer them, are everywhere. These strategies can help you meet them.