Learn, do, teach


Want to get better at marketing your legal services? Find a lawyer and teach them what you’ve learned. Mentor them and guide them from where they are to where they want to go.

We learn the most when we teach what we know because we have to make sure we understand the information and can explain it to someone who doesn’t.

We also have to have done what we’re teaching.

Learn, do, teach.

You’ve already learned a lot. Probably more than you realize. You’re reading my newsletter and, presumably, other newsletters and blogs. You’re taking notes, thinking about how you can use the information, writing down questions and ideas to explore.

But what have you done?

Have you started a newsletter? Are you talking to other professionals about a marketing alliance? Have you sent your information to your clients they can use to identify people who might need your help?

Whatever you’ve done or are in the process of doing, you can start teaching it. When you come across something new, something you’d like to learn, ask yourself, “How could I teach someone what I’m learning?”

What would you tell them? Show them? Ask them to do?

Teaching can mean writing about it. Or speaking about it. Or talking to someone one-to-one and explaining the idea.

You’ll be able to inspire them by telling them what it was like for you when you got started, and what you did to get good at it. And, as watch them and answer their questions, you’ll also inspire yourself. You’ll realize how much you know and can do and then push yourself to do more.

Okay, it’s time. Think about a lawyer you know who might like to know what you know. It’s time to rattle their chain.

How do you bring up the subject? Ask them a question about what they’re doing. Or forward them one of my emails and ask them what they think.

If you’d prefer to talk to a stranger, visit a forum where lawyers talk about marketing and join in the conversation.

What’s that? You don’t feel qualified to teach or mentor anyone about marketing?

Listen up:

You don’t need to know everything about a subject to teach it. You just need to know (and have done) more than the guy or gal you’re teaching.

See ‘ya in the teacher’s lounge.