Don’t be weird


You want to be different. Stand out from the crowd. Get noticed and remembered.

That’s fine. But don’t overdo it.

Clients want their lawyer to be normal. To look and act like they expect a lawyer to look and act. If you’re too different, you might scare them off.

Nobody wants a weirdo to represent them.

Besides, while being different can help you stand out, if that difference doesn’t convey a benefit to the client, what’s the point?

People may remember you as the lawyer who always wears polka-dot bow ties or red scarves, but nobody will hire you for that reason.

You don’t have to be different to be successful. You have to be good.

Be famous for your work, your trial record, the results you get for your clients—not your sartorial choices.