Actors carry a portfolio of headshots to show casting agents what they look like in different roles. Wedding photographers, home improvement companies, real estate agents, and other businesses keep photos of the houses they’ve sold, the kitchens they’ve remodeled, and the weddings they’ve shot.

If they can do this, why can’t you?

But how?

The practice of law is abstract. Intangible. You can’t show people photos of you doing your work?

But you can do the next best thing.

You can show photos of you on stage, giving a presentation. You can show photos of yourself on the courthouse steps, copies of articles you’ve published, and certificates or awards you’ve received.

You can create a “brag book” or section of your website dedicated to displaying third party validation of your capabilities. A place to publish screen shots of reviews, testimonials, letters of praise, success stories, and positive press coverage you’ve received.

Do you have any famous cases or clients (and permission to so mention)? So, mention them.

Do you sponsor a Little League team? Photos, please.

Have you written a book? Where’s the cover?

Do you teach CLE or serve as an arbitrator, mediator, or judge pro tem? We’d like to see you in action.

And hey, what about your personal side?

Do you like to cook? Paint? Build? Do you restore classic cars? Help out at your kid’s school?

They have nothing to do with your practice but everything to do with you, and people want to know about you.

So show ’em.