You can’t hire someone to do your pushups for you


Jim Rohn said it, and he was right. Some things can’t or shouldn’t be outsourced.

Your marketing is one of them. Because professional services are personal services.

Committees and corporations may pay you, but you are hired by and build relationships with individuals.

You can outsource or delegate many marketing activities, but most of them should either be done by you or supervised by you.

You wouldn’t hire someone to go on dates with your spouse and you shouldn’t do that with your clients. You need to know them, so you can serve them, and they need to know you so they will give you that opportunity.

Staff and outside vendors can assist you, advise you, and do a lot of the legwork for you, but they shouldn’t do everything for you.

Don’t get me wrong. I believe you should delegate as much as possible. I’ll say it again, “you should ONLY do those things which ONLY you can do”.

One of those things is building relationships.

Where do you find the time to do that and also do the legal work?

I’m glad you asked.

The answer is to delegate as much of the legal work as possible.

If it can be done by an employee, it should be.

You diagnose the problem and write the prescription. Your staff carries out your orders. You supervise, make sure they’re doing the right things, and doing things right.

Marketing is a lot more than building relationships, but with a professional practice, it’s the most important part.

Make sure you allocate time to do that.

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