You’ve got a lot of options. Goals, plans, ideas, things to do. And you want to prioritize them so you know what to focus on.

But you can’t prioritize a list of options. You can only have one priority.

One project, one goal, one thing you decide is most important to you right now.

Everything else? Not your priority. Everything else has to wait.

Many people understand this conceptually, but don’t do it. They work on too many things in parallel and disperse their energy in too many directions. They usually take longer to finish things this way and are more likely to get poorer results.

Imagine if you worked on only one thing at a time and gave it all of your brain power and physical energy. “I’m doing THIS,” you say, you get to work on it and continue until you finish.

Think about how liberating and empowering this would be, and how good it would feel to focus on “Plan A” and not even think about “Plan B”.

Yes, you have other obligations, other things you need to do in the course of your day. You can’t spend all your time on your priority.

No. But you can commit to never letting a day go by without doing something related to your priority. And it if you have chosen the right priority, you will.

If building a successful law practice is your priority, you will work on marketing every day