Objection, calls for speculation

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I saw a video the other day that ticked all the boxes. It was clear and concise, delivered the information viewers needed to know, and didn’t waste our time with anything else. One viewer said what many of us were thinking: “Nice, simple and straight to the point.”

Which is what we should all aspire to achieve in our websites, our letters and emails, our articles, briefs, presentations, and all our communication.

William Howard Taft said, “Don’t write so that you can be understood, write so that you cannot possibly be misunderstood.”

Clarity is equally important in our bills and invoices.

A bill shouldn’t be merely a list of how you spent your time. It should be a narrative that describes your effort.

Spell out what you did in plain English, and what it means for the client. Use active verbs and specific nouns to describe the process you used to deliver the results you obtained, even if (especially if) those results aren’t yet fully realized.

In school, teachers told us to “show your work” instead of merely reporting the answer. They wanted to see what we thought and did and why.

The same standard should apply to your bill.

Show clients your work; help them see and understand what you did and why. If there isn’t room on the actual invoice, add a cover letter and spell it out.

Don’t make clients guess what you did or what you meant. Explain it to them as if they were a child. Or your teacher.

How to write a bill your clients want to pay

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