You offer a free consultation. A free ebook, report or other download. A free seminar, or even a free introductory service.
But just because it’s free doesn’t mean you’ll get any takers. You have to sell your freebies as much as you do your paid services.
Prospective clients don’t want to load up their hard drives with useless reading material that’s little more than a sales pitch for an attorney’s paid services. Or consult with an attorney who won’t give them any meaningful advice and will only push them to sign up.
And that’s what most prospective clients think about your free offers.
It’s up to you to show them the benefits they get by downloading your report or booking an appointment.
What will they learn? What will they be better able to do? What do they get and why should they trust you?
Give them the details. And tell them how other clients have benefited by downloading your report or speaking to you. Better yet, show them testimonials from those other clients so they can hear it from them, not you.
In the eyes of a prospective client, nothing’s really “free”. You’re asking them to spend their time and/or risk making a mistake.
They’re afraid. They don’t know you. They don’t trust you. And other lawyers offer the same freebies you offer.
Ease their concerns. Show them it’s safe to give you their email address or some of their time and show them how they will better off if they do.
Because just because it’s free doesn’t mean anyone will buy.
Get more clients and increase your income: The Attorney Marketing Formula
