Building your law practice 90 days at a time

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Art Williams was a high school football coach who became a billionaire building an insurance company from scratch. One of the things he taught his organization was the power of short-term bursts of effort. It can be difficult to maintain enthusiasm and stamina for a year, Williams said, “but you can do anything for 90 days.”

Williams built his business with a series of 90-day sprints. He put in all out effort for 90 days, never stopping or slowing down. At the end of 90 days, he was so confident and excited about what he had accomplished, after a short break, he was ready to do it again.

I’ve gone on many 90-day runs in my law practice and businesses. When you get laser-focused and work hard at something every day, momentum builds, your results compound, and you can accomplish amazing results.

Right now, you may spend 15 or 30 minutes a day on marketing. You can accomplish big things that way, if you do it consistently. But imagine what you could accomplish if, for the next 90 days, you went crazy and worked on marketing two solid hours every day. Total immersion, total focus, total effort.

90 days from now will be the beginning of April. It will be here in no time. You have a choice. You can go about your business the way you usually do usual or you can go on a 90-day run.

Where would you like to be 90 days from today?

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