You want to get more clients and increase your income, right?

You need a plan.

It doesn’t have to be extensive. A page or two is probably enough. But your plan should be specific and address these 3 elements:

(1) Who is your ideal client?

What kinds of legal problems do they have? How big are those problems or cases? How often do they need legal help?

What do they “look” like? Are they small businesses? Individuals? Professionals? Fortune 500? What industry, market, or occupation?

What makes them ideal clients for you? Are they influential in their niche? Can they pay big retainers? Are they easy to work with?

(2) How will you reach them?

Prospective clients are only as good as your ability to communicate with them.

Where will you find your ideal clients? What do they read? Who do they follow? Where do they hang out?

Which tools will you use to communicate with them?

• Referrals
• Advertising
• Search/websites
• Blogs, articles, speaking
• Social media/networking
• Brochures/handouts
• Joint ventures/marketing alliances
• Publicity

Will you focus on “warm market”–people you know–or cold market? Will you use “one-step” marketing or “multi-step” (lead generation)?

(3) What will you tell them?

What is your message? What headlines or subject lines will you use? What will you offer? What will you ask them to do (what’s the next step)?

Why should they choose you? What do you offer that other lawyers don’t? What do you do better or differently?

How will you build trust? What testimonials or success stories will you show them? What will you tell them about your capabilities and reputation?

The purpose of your plan isn’t to provide a blueprint of everything you will do, it is to help you think about what you want and what you can do to get it.

It gives you a place to start.

Your plan should be simple to write and simple to do, so you’ll do it.

The Attorney Marketing Formula helps you create a simple marketing plan that will work for you.