How to make marketing a habit

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A lawyer wrote and said the things he’s learned from me “really work and I see results in a very short time.”

That’s good.

He mentioned his email newsletter and said, “unfortunately, it is not yet a habit.”

I told him to commit to writing once a week and put it on his calendar.

Simple. But does it solve his problem?

Note, he didn’t say he doesn’t have time or he’s not a good writer or he doesn’t know what to write about. Those are different problems, with different solutions.

As for habits, there are countless books, articles, videos, and courses that explain the psychology and present strategies and much of it is useful.

But no strategy works if you don’t use it.

And keep using it.

Which means making it a habit, which leads us back to where we started.

My advice?

You either want to write a weekly newsletter (or create any other habit) or you don’t.

If you don’t want to do it, you won’t do it. You’ll never start or you’ll start and stop. Or force yourself to do it, be miserable, and then stop.

If you want to do it, however, you’ll do it, and you won’t have to depend on strategies or tricks or willpower.

Much better, yes?

There are many strategies that can help you start, and starting is the most important part. I encourage you to do that. You might find you like it after all.

Try lots of things. And variations. If you don’t want to write a weekly newsletter, write one every other week. Or don’t write a newsletter the way others write newsletters, share your thoughts in a few paragraphs and call it a day.

Give things a reasonable tryout. If they don’t make the cut, bench them and try something else.

The good news is you only need one. You can build a massively successful practice with just one marketing strategy.

Don’t listen to all the goo-roos who say otherwise. Just listen to yourself.

How to build a successful email newsletter

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