At the end of my emails, after I “sign” my name, you won’t find anything more than a link to my website.

No social media links, logos, or images. No list of my credentials, disclaimers, or anything else.

This is true for both my newsletter and personal email.

Why do I do this?

One reason: I don’t want to look like everyone else.

When everything is pretty, you stand out by being ugly. When everyone’s email looks like an ad, a magazine article, or a web page, you stand out by looking like someone who banged out some words (to a friend) and clicked send.

I don’t want to look like I’m trying to impress anyone, or pushing products or services like a carnival barker.

That doesn’t mean I don’t promote anything. I do that in almost every email. But unless I’m writing a full-on sales pitch, my promotional efforts lean more towards “informing” or “recommending” rather than selling.

Email is a medium of personal communication. Even if it is sent to thousands, it’s just the two of us spillin some tea.

If you like what you read, if you’re interested in learning more, you can follow the link to my website, or follow the second link I provide to the applicable sales page, and see what it’s all about.

Like this: If you want to learn more about using email to build your practice, check out my email marketing for attorneys course.