If marketing is on your mind, you’re probably thinking about ways to quickly bring in a metric ton of new clients.

We all do that. We want to go big and go fast, because we’re busy and we like to maximize our time and money.

But that kind of thinking can lead to frustration and poor results.

Because it’s not easy to do what you want to do, and it forces you to compete against some tough hombres who will show you no mercy.

I propose a different approach.

Instead of searching for the Holy Grail of marketing ideas, get quiet and think about what you can do to get just one.

Because one new client is all you really need.

How so?

If you find a way to bring in one new client, you can use that tactic over and over again, in different ways and in different markets, and get a steady stream of new clients.

If you write a blog post that brings in a new client, for example, you can re-use that post to bring in more.

You can update it and publish it again. You can re-write it and optimize the keywords for different markets. You can re-purpose it by turning it into a ebook or other lead magnet.

If you find a new client via a networking event or social media group, your own or someone else’s, you can put more effort into that event or group and get more clients.

Fish where there are fish and you’ll get more fish.

Of course, the other reason one new client is all you need is that the new client can lead you to others.

The new client can refer others. They can introduce you to professionals they know who might work with you and send you business. They can promote your event, share your content, and help you build your list by sending traffic to your site.

One new client can lead you to 100 new clients.

To get big, think small. Try lots of ideas and pay attention. When you find something that works, do it again.

You can build a big practice this way.

I built my business with email. You can, too.