It’s like referrals but without the sweaty palms

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Do you know any attorneys who could send you referrals but don’t? How about accountants, financial planners, insurance or real estate brokers?

You could ask them for referrals but. . . it makes you nervous. Okay, forget about that (for now). There’s something else you can do.

You can talk to them about a marketing alliance, where both of you benefit.

It’s a simple way for two parties to increase the reach of their marketing, reduce their costs, or both.

The result: more clients. Probably better clients, because the client finds out about you from a trusted source, just like a referral.

A simple example:

You send an email to your list and recommend the other professional’s services, webinar, or free report. They do the same for you.

Another simple example:

You interview said professional for your newsletter or blog, podcast or video channel, mention their special offer or book, and provide a link thereto. They do the same for you.

Another simple example:

You invite the other professional to write a guest post for your blog or newsletter; yep, you do the same thing for theirs.

Can you see how simple this is? And how it could bring in a lot of new clients?

Start with professionals you know who have a practice that’s a good fit for yours.

But don’t stop there. There are thousands more where they came from.

You can learn how to find them (and exactly what to say) in my Lawyer-to-Lawyer Referrals course. Details here

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