How to use Fortnite to build your law practice


What do you like to do when you’re not working or spending time with family? Do you have any outside interests or hobbies? Do you play video games? Write novels? Watch sports?

Whatever it is that floats your boat, suppose you had a list of people who love the same thing– a social media group you moderate or an email list.

You could use that group or list to hang out with a bunch of like-minded people. Chat, share your thoughts, exchange ideas and stories and resources.

“Hey, have you seen this website? Have you tried this app?”

You could sound off about the recent game and how your team blew it, or predict what will happen next week.

You know, like you might do in the real world.

You’d talk about your hobby, not your practice. You’re not selling anything or asking anyone to do something. Just hanging out with some friends.

Why would you want to do this?

Because it could be a lot of fun.

And because some of your online friends might be curious about your day job. They’ll ask you what you do, or scroll up (or sideways) and find a sentence or two that tells them what you do and provides a link to your website.

They may need your legal help at some point, or know someone who does.

Wait, am I saying “marketing” could be as simple as hanging out with people who share your interest in bug collecting, gourmet cooking, or yoga? That you can build your practice by making new friends and only casually mentioning what you do for a living?

Sure sounds like it.

And yes, you can do this offline. Find a group, join a club, or start one.

Go make some new friends, have some fun, and wait for someone to ask, “What do you do?”

My book can help you answer that question.

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