One of the biggest misconceptions about an attorney’s success is the idea that their legal services are the most important part of the equation.

They’re not.

Clearly, your services are important. But not the most important factor.

It’s not the outcomes you deliver, either. It’s not the benefits you offer. It’s not value or your reputation or any of the things that make people trust you and have confidence in your ability to help them.

Although these are important, too.

The most important factor in your success is something else, and it’s right under your nose.

It’s you.

Your personality. The way you speak, the way you make people feel about their case and their future.

And how you make them feel about themselves.

It comes down to this:

When you make people feel good, they want you by their side–advising them, protecting them, and working with them.

Before a client buys your services, they buy you.

Thats why you have no competition. Because there is only one you.

I can teach you how to get in front of more people. I can give you things to say and do. I can help you improve what you’re already doing.

The rest is on you.

It starts with your values. What you believe about yourself and your world, what you deem important.

The essence of who you are.

Your values determine your attitude–how you feel about your clients and how committed you are to serving them.

Your attitude affects your activities–your work, sure, but also the way you treat your clients and prospective clients–all of the things that constitute “client relations”.

Your activities determine your results. How people feel about your work and about you.

And how they feel about themselves for choosing you.

It’s all about the relationship