The one hour workday

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Many years ago, when I was making appearances for other attorneys, I was hired by the wife of an attorney who had become ill and couldn’t work for the better part of a year.

He could talk to clients on the phone but couldn’t leave home. During his convalescence, I handled his court appearances, depos and arbitrations.

I thought about that recently when I read a question posed by James Clear in his newsletter:

“If you were forced to work for just one hour per day, what would you work on during that hour to be most effective?”

It’s a good question, no matter our state of health.

What if you could only work one hour a day? What would you do?

You can probably guess my answer. Assuming I had competent help, I’d spend that hour on marketing.

I wouldn’t do the legal work. Why do something that’s worth hundreds of dollars when you could do something that could be worth many thousands?

One hour of focused marketing activity each day could bring in enough new business (and repeat business) to earn you a fortune.

My point? Why not do that now?

Take an hour a day and make some rain. You can spend the rest of the day doing legal work or supervising others who do the legal work, or a combination of both.

Or, you could take the rest of the day and do anything else that floats your boat.

If an hour of marketing is too much to comprehend, start with 15 minutes. You can make a lot of calls in 15 minutes.

Just something to think about as you get ready to plan the upcoming year.

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