Study: email 40 times more effective than Facebook and Twitter combined


I’ve been yapping about how email is more effective than social media and this study proves it. If email isn’t at least a part of your marketing mix, you’re missing out.

I know, it seems too complicated. So much to learn, so much to do.

But it isn’t. Unless you make it that way.

In case you have your doubts, let me give you a very simple way to start.

You have a database of clients, right? You have their email addresses on file?

Okay, fire up whatever you use to send emails and send your clients an email that says something like this:

“I’m updating my records and I want to make sure I have your current (and best) email address. Please hit reply and let me know you got this. Thank you.”

Simple, right? What’s next?

Send them one of the following:

  • Information: a link to an article you found online (or wrote): “I thought you might find this interesting.”
  • News: something your firm has done recently or is about to do
  • A legal tip: how to do something or avoid something
  • A consumer tip: how to save money or time or get better results
  • A reminder: to contact you to update their [document], to file their [document], or to call you if they have a question about [whatever]
  • A story: tell them a success story about one of your clients
  • An invitation: to your event, to watch your new video or read your new blog post, or to contact you for a free consultation
  • A thank you: thanks for being my client, thank you for all the comments on my last post, thank you for all the kind words when I broke my leg. . .

Before you know it, the holidays will be here. Not too difficult to send an email wishing them well.

Want to know the one email that gets the highest open rate (according to other studies)? Happy birthday, emails, of course. So add this to your list.

Here’s the key: send anything. It doesn’t really matter what. What matters is that you’re staying in touch with the people who put food on your table.

When you’re ready to take things to the next level, get my Email Marketing for Attorneys course.

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