Marketing when you don’t feel like marketing

How do you keep the marketing fires lit when you’d rather do other things? What strategies or tactics do you use?

Have you’ve eliminated things you especially don’t like and replaced them with a few you do?

Do you automate and delegate as much as possible?

Do you “chunk it down” into small, easy-to-do tasks you can do a few minutes at a time?

Do you accept that marketing is important, put on your big boy pants, and do it anyway?

All of these are good solutions. I do them, too.

When I have to write something and I’m not feeling it, I’ll break it up into baby steps–a few minutes to find the idea, then take a break; a few more minutes to make some notes, then another break; write for five minutes, then walk away.

And so on.

And, if I’m still not feeling it, I do it anyway. Because it has to get done.

Something else I suggest. It works for marketing or any activity you may be resisting:

Put it on your calendar.

Make an appointment with yourself. Don’t schedule anything else at that time. Don’t take calls or check email. Use the time you’ve scheduled to do the thing you’ve committed to doing.

For extra credit, schedule the appointment early in the day, first thing if possible. You’ll get it out of the way and won’t have to think about it for the rest of the day.

You know this. But do you do it? If I look at your calendar right now, what would I see?

We all have things to do we don’t want to do. Client work, errands, things around the house. We do them because they’re part of the job we signed up for.

But sometimes, we need something in writing staring back at us, reminding us to do it.

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