I’m good, but don’t take my word for it

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You love getting positive reviews, don’t you? They’re worth their weight in Gold-Pressed Latinum. Same goes for testimonials.

Reviews and testimonials from clients, and endorsements (from other professionals, industry experts, and so on), are some of the most valuable tools you can use for marketing your practice.

If you get them, use them. Let your clients tell prospects how wonderful you are.

The easy way to get more reviews and testimonials is to ask clients to fill out a survey or evaluation form at end of the case. Allow room to “talk” about how they were treated, what they like about the results you got for them, and so on.

You’ll get something you can use.

What’s that? Your state or country or firm won’t let you use testimonials in your marketing?

Sounds like you better move.

No? Okay, don’t fret. You can use something that’s almost as good: success stories.

Write a story about a case or matter. Describe the problem, issues, and obstacles that were presented to you, what you did for the client and the outcome. 

“Recently, a client called me about [problem]. [Add details–costs, pain, obstacles–legal and factual–and, describe the client’s pain and/or frustration.]”

Describe what you did for the client and how happy they were as a result.

Simple.

Okay, sure, if you have to add “results not typical” or other crap you’re required to add, do it.

And then use the hell out of that story.

Prospective clients want to know what you do. They want to hear what it will be like to work with you. They want to know that you know what you’re doing and a success story is much better than you “telling” them that you do.

Success stories should be a staple in your marketing. Write one today and start using it tomorrow.

Next week, you can write a client horror story. You know, about that client who didn’t follow your advice and made things worse.

Good marketing starts with good ideas

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