The thrill is gone. Here’s how to get it back

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Remember what it was like when you started practicing? Everything was new and exciting. Every day brought new challenges and opportunities.

Now? Not so much.

You’re doing okay. You know what you’re doing and you are comfortable doing it. But you’re a bit bored, the practice isn’t growing, or something feels off.

You want that spark again. You wan’t to grow but you can’t find the energy or the ideas.

Maybe I can help.

See, that excitement you felt when everything was new was primarily based on fear. And that doesn’t exist anymore. If you want to breathe new life into your practice, you need to get back to where you were when you were new.

When you didn’t know if you were going to make it. When you weren’t sure if you knew enough or were good enough or could bring in business fast enough.

When you were worried about losing everything.

Yeah, that kind of fear.

Offered for your consideration. . .

  1. Go buy some advertising. Spend more than you think you should. If you’ve never advertised before, this should put a shiver in yer timbers. If you’re a seasoned advertiser, change your messaging. Go with something daring, something that makes you swallow hard thinking about what people might say.
  2. If you can’t advertise, spend a bunch of money and hire an in-house marketing person or an outside consultant. Someone who will shake things up and force you to get out of your comfort zone.
  3. Another option: offer a new service. Either your own or partner up with another attorney and offer their services to your clients.

Something new. With an element of risk. That’s what you need to reanimate your slumbering practice.

Okay, one more: run for office.

Throw your hat in the ring. Get behind a microphone and say something half-way intelligent or completely unintelligent, it doesn’t matter. What matters is that you get to meet some new people and take the chance of embarrassing yourself.

That’s what I thought. That advertising thing is starting to look good, isn‘t it?

This will help you come up with a plan

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