Screw motivation

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You don’t feel like calling that client, writing that article, or researching that motion.

So what?

You don’t need to “feel” like doing anything to do it. You just do it.

You do it because you have to. Because bad things will happen if you don’t. Because as Steven Pressfield writes in The War of Art, “At some point, the pain of not doing it becomes greater than the pain of doing it.”

Ah, but what about all the optional stuff? The things you need to do to accomplish your goals that don’t have immediate negative consequences if you don’t do them?

Like marketing.

You know you have to do it because if you don’t, your income will shrink or you won’t achieve the goals you (say you) want. But you still procrastinate.

The answer–the way you get things done without motivation–is to establish systems and habits that align with getting those things done.

When you schedule 15 minutes a day on your calendar for marketing (or whatever) and commit to it, you will see progress. Even if you don’t feel like making the calls or scratching out the words, you’ll do it because the alternative is to sit quietly, thinking about what you’re not doing.

(Note, if 15 minutes is still too much for you to handle, start with 5 or ten.)

Checklists can play a part in your systems. It’s easier to do something you don’t want to do when you have a pre-determined sequence in front of you that leads off with easy tasks that help you start.

Breaking up tasks into bite-sized pieces can help. Ten minutes of assembling and organizing your notes and ideas (while you’re watching the game) will make it easier to take the next step.

Ask yourself, “What could I do to help me get [whatever] done?” Would coming in an hour early twice a week help? Would hiring someone to do the most difficult or disagreeable parts help?

There are answers. You can get things done without motivation. But only if you have enough internal motivation to do it.

15 minutes a day can help you get more referrals

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