The practice you want, the marketing you’ll need

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Yesterday, I saw an article with the title, “The retirement you want, the money you’ll need”. Good title. I took it and wrote the title of the post you’re reading now.

The point? You can get ideas for content and headlines just about anywhere. But only if you’re looking for them.

And by looking, I don’t mean scouring through blogs or your incoming email hunting for ideas. I mean being open to ideas finding you and being ready to write them down when they do.

I find ideas in many places. You will, too. Make sure you have an “idea” file or tag, read widely and deeply, and write down anything that strikes you, even if it seems silly or done-to-death. Develop the habit of finding and recording ideas first. Quality can come later.

Had you encountered the original title that inspired this post, you might have come up with a headline like, “The settlement you want, the lawyer you’ll need,” “The security you want, the legal protection you’ll need,” or, “The lawyer you want, the questions you’ll need to ask”.

Like these? They’re yours.

Developing the habit of collecting titles and ideas will pay many dividends. Continually fill your idea folder, regularly sift through it, and you’ll never run out of things to write about or effective headlines or titles to describe them.

I save my ideas in Evernote

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