Interviews for the win

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People like to read about people. One of the simplest and most effective ways to market your practice is to interview people in your niche market.

Interview another professional. Interview a business owner or executive, a blogger or YouTuber. Interview one of your business clients. Interview anyone with an interesting story, information or advice pertinent to your niche market.

  • You’ll get content your target market wants to read (and your interviewees provide most of it)
  • You’ll get traffic to your blog, shares of your emails, social media posts or videos
  • You’ll get more subscribers and followers, prospects, and clients, and build your reputation as a leader in your market
  • You’ll have the perfect excuse to reach out to and meet influential people in your niche market
  • And you’ll get some of the people you interview asking to interview you, providing you with additional exposure

Interviews are easy. Ask 5 to ten questions, record and transcribe the interview, and turn it into a blog post or newsletter article. You can even turn an interview into a book. Here’s a book I published based on an interview of another attorney: How to Build a Successful Appellate Practice

Here’s a book I published based on an interview of me: How to Build a Successful Law Practice with Referrals

And here’s my book about how to turn interviews into books: The Easy Way to Write a Book

Interviews are easy. And pay the bills.

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