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No, you don’t have to do everything

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Marketing. Not your cup of tea. And yet you know you have to do something to bring in business.

If you’re holding back because you think there’s too much to do, you can relax. You don’t have to do it all.

In fact, you just need to do one thing.

Pick something you’re not terrible at and focus on it. Do it regularly. Invest time and resources in it. Study it and get better at it. Make it your thing.

Because if you’re good enough at it, it may be all you need. For now, anyway. Later, you may add something to the mix.

So, what shall it be?

Writing a newsletter? Speaking at luncheons? Networking with prospective clients? Networking with other professionals?

How about webinars? Youtube videos? Pay-per-click ads?

Maybe you’d like to write a book and use that to build your reputation and get more traffic to your website.

Maybe you’re good at working with clients and earning their trust and loyalty. Great. Do more of that. Be the best lawyer in town at making clients fall in love with you.

Yep, that’s marketing.

Because marketing is everything we do to get and keep good clients.

Short and sweet attorney marketing plan

If you like the information on this site, you'll love my free daily newsletter, "The Prosperous Lawyer," Sign up right here and get my free report, How to Sell Your Legal Services in 15 Seconds or Less!

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