Want to see me take the hot pepper challenge?

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My wife showed me a video of a guy taking the hot pepper challenge. Seeing if he can ingest some of the hottest peppers in the world. The kind that burn your guts and makes you feel like you’re dying. The kind that sometimes leads to a trip to the emergency room.

It turns out there are a lot of people taking this challenge, including people like Kelly Clarkson.

So, what do you think? Would you like to see me do a video taking the hot pepper challenge? Watch me puke my guts out and regret the day I was born?

Thanks for asking but, uh, nope. Not me. Not in a million years.

Anyway, it appears that the hot pepper challenge is trending and we can leverage that trend without ever having to participate in it.

Lawyers can write, post, tweet, link, share, etc., about potential liability for manufacturing and selling products that can send a customer to the hospital. Or getting a friend to take a dare.

But you can leverage this trend (and just about any other) without talking about legal issues.

Mention the trend on social media. Offer your opinion. Link to a video or article. Put keywords in your posts so you’ll get picked up by search engines.

A few years ago, I wrote a post that featured Steve Jobs in the title. I think it was shortly after he died and everyone was talking about him, praising his accomplishments, and so on. His name was trending big time. Not surprisingly, my post (with his name in the title) got more traffic than anything I’d ever posted before.

What was the post about? I don’t remember and it doesn’t matter. His name was trending and a lot of folks came to my site to read what I had written.

Obviously, trends don’t last. They come and then they are gone. But while trends don’t last, some of the people who subscribe, follow and connect with you do.

Earning more without working more: not a trend

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