It’s Memorial Day weekend and everybody and his brother is having a sale. Everyone except lawyers. But that doesn’t mean we have to miss out on all the fun.
Do you have any clients or business contacts who are having a sale? Why not email your other clients and contacts and tell them about it.
Wait. Maybe your business clients are willing to offer a little extra to people who mention your name.
How ’bout them apples.
Your clients will appreciate you for tipping them off (and arranging the extra discount). Your business clients will appreciate you for sending business their way.
Could it get any easier?
What’s that? You don’t have any (or many) business clients or contacts who are having a sale?
No problem. Go knock on some doors.
Talk to some local business owners and ask them if they’re planning to (or willing to) put anything on sale. Tell them you’re sending an email to all your clients and you’d be happy to mention them.
Hold on. You’re not done. Ask if they know other merchants (businesses, professionals, etc.) you might talk to. Betcha they do.
This is a simple way to meet and introduce yourself to business owners, get on their radar and in their good graces.
Who knows, they might mention you in their newsletter. Or let you put some brochures on their counter or in their waiting room. Or send you some referrals. Because no other lawyers in town are promoting their business.
Leverage is a wonderful thing
