Stirring the marketing pot

I assume you have a list of professionals you know and respect and who know and respect you. People who could send you referrals but haven’t. Or haven’t done so in a long time.

Don’t wait for them to send you referrals on their own. Stir the pot. Make something happen.

Call through your list. One a day, five a day, whatever you can handle.

Say something like, “I want to start working with you (again). Can you send me some information I could share with my clients? Not a brochure or sales piece, a report, an article, an ebook, or something else you wrote that you send to prospective clients?”

When they tell you they do, tell them great, send it over. (If they don’t have anything, ask if they could put something together.)

Before you hang up, say, “If any of my clients want to talk to you, ask some questions or get some additional information about what you do, can I tell them to call you? Is email better?”

Make sure they are open to being contacted and you know their preferred method. Plant the seed that this might happen.

Finally, say, “I’ll make sure they mention my name so you know where they came from.”

What’s next?

Send the information to your clients and prospects, along with a note about your friend. Say something nice about them. Tell how you met, share a story. Encourage your clients to call them if they have any questions or want more information about what they do, and to mention your name.

And, that’s it.

What will happen? You think I have a crystal ball? Something will happen. I don’t know what, or when.

Okay, some of your contacts will ask you to send them something they can send to their clients. Some will ask this before you finish that first conversation. Others will do that down the line.

Either way, go ahead and send their information to your list.

And then, wait.

Something will happen. The professional will contact you and tell you they signed up one of your clients. Or your client will contact you and tell you they had a nice conversation with that professional and thank you for putting them in touch.

Eventually, more will happen. Clients will sign up, money will change hands, and out of nothing, you will have created something. Which is better than waiting and doing nothing.

How to get referrals from other professionals: here

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