How many people work for you?

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How many people work for you? I don’t just mean employees. Or freelancers. Or outside companies you hire from time to time. I mean everyone who helps you in some way and gets paid to do so.

One? Ten? Twenty? Fifty?

Not even close.

The answer is probably in the hundreds. Maybe a lot more.

Impossible? Not really. Not if you re-think the meaning of “work” and “paid”. See, you’re forgetting about all of your clients and former clients. They work for you, too, even if they don’t show up at your office every morning.

How’s that?

They work for you by keeping their eyes and ears open for people who need your services. They work for you by sharing the content on your blog or newsletter or your posts on social media. They work for you by inviting people to your events.

True, they may not be very good at their job. But that’s just as much your fault as their’s.

If you don’t talk to your clients about referrals and other ways they can help you, most won’t know what to do. Or if they do but they haven’t heard from you in months or years, they forget to do it.

It’s up to you to educate them so they can do their job.

You can do that by posting a “How you can help us” page on your website and putting a copy in your “New Client Welcome Kit.” You can do that by staying in touch with them so they see your name and think about you and what you do.

It’s also up to you to praise them when they do a good job and, if possible, to recognize them for their good work in front of others.

You do that with real employees, don’t you? Praise and recognition? (If you don’t, you might want to put that on your list).

Okay, you get it. You see how all of your clients and former clients and everyone else on your list of contacts can help your practice grow. You also know that with a little help from you, they will be more likely to do it.

So we’re good, right? You know what you need to do?

Hold on. I said they get paid and you want to call me out on that. You can’t pay clients for referrals, nor would you want to.

Ah, but there are other ways to get paid in this world besides cold cash.

Why do you suppose anyone ever gives you a referral? Or forwards your email or report to someone they know?

Because they know someone who needs your help and they want to help them. They feel good doing that, helping a friend or client avoid pain, achieve a goal, or solve a problem. They feel good when their friend thanks them for introducing them to you, sparing them the risk and time of trying to find someone on their own.

Your clients also enjoy helping you. Yes they do.

Sure, they paid you and they got what they paid for (or more). But they like you and want to see you succeed. It makes them feel good to know that they were a part of that success, especially when you express to them your appreciation.

You do that, right? Say thank you to your clients when they do something nice for you? You should. It’s part of their “compensation” and if you don’t pay them, if you take them for granted, they might not want to work for you anymore.

Yes, there’s a big workforce available to you. Help them do a good job for you and they’ll make you glad you did.

Here’s how your clients can help you

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