You obviously know that positive reviews and testimonials are some of your most powerful marketing assets. If you’re not actively soliciting and using these in your practice, you’re missing the boat.
If you’re on the boat and you want to get more (and better) reviews, I’m going to show you how.
STEP ONE
Gather up a handful of your best reviews and testimonials. (If you’re lacking in this department, I’ll show you what to do.)
STEP TWO
Take three or four of your best reviews and send them to all new clients, along with a letter that says something like this:
“My practice depends on keeping our clients not just satisfied but delighted. That’s what I’m working to achieve. Enclosed are a few reviews I’ve received from clients that show me that I’m doing things right.
I’m proud of reviews like these and I will do my best to provide you with the same high level of service and satisfaction as expressed by these clients. That’s my promise to you.
At the end of the case, if you feel I’ve delivered on that promise, I hope you will also leave me a great review.”
STEP THREE
At the end of the case, when you survey your clients, include a letter reminding them of your promise and your hope that if they believed you delivered on that promise, they would be inclined to leave you a good review.
Enclose a few additional positive reviews and give them a link to your review profile or a page where you’d like them to post their review.
And that’s it. This should bring you more reviews and better reviews, because you planted the idea that reviews are normal, expected, and appreciated, gave them examples of great reviews, and at the end of the case, reminded them to leave one.
Now, what do you do if you don’t have great reviews to show your clients?
That’s simple. Write them yourself.
Write the reviews you’d like to receive from your clients. Include all the accolades you’d love to see, and more importantly, prospective clients need to see to convince themselves that you’re the one.
Send these to new clients as examples of good reviews.
Tell them you wrote the reviews yourself because although you have positive reviews (if you do), they are brief and you hope that by sending these examples to your new clients, when the time comes, they will find it easier to write a more detailed review.
Tell them you promise to work hard and keep them happy and that if you deliver on that promise, you hope they will feel compelled to write a review of that caliber.
Live up to that standard and it won’t be long before you’ll have some amazing real reviews to show your clients.
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