Two guys walk into a bar…

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When I was in high school I used to call a popular “joke line”. Most of the jokes were clean but the occasional salty joke made this teenager’s day.

The recordings were under a minute and rotated throughout the day. They were professionally produced, with an announcer and intro music. The call was frequently updated with new material. I listened to it for several years.

One thing always puzzled me. I couldn’t figure out how they made any money. There were no commercials or sponsors; nothing was promoted except the call itself. And no, it wasn’t a 900 or 976 number where you were charged by the minute or by the call.

So, what was the point?

Were they testing material for a stand-up act? Trying to find sponsors but never did?

I finally concluded that whoever did these calls did them for no other reason than to have fun.

I thought about this on my walk the other day and made a note to share it with you. To remind you to put some fun into your newsletter or blog or presentations. Not jokes, fun. Lighthearted observations or stories that put a smile on the face of your reader or listener or make them recall a happy time in their lives.

As far as I know fun is still legal in this country and God knows we can all use more of it.

Know what’s really fun? Getting referrals

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