I would if I could but I can’t so I won’t


It looks like self-driving vehicles are here to stay. As this new industry grows, a lot of people will make a fortune.

Wouldn’t it be great to get some of that action?

Maybe you can.

Maybe you can target your legal services towards companies in the supply chain. Help them grow, comply with new regulations, protect their IP, make deals. Maybe you could focus on torts, representing manufacturers or consumers. Or maybe you can work the legislative side of things, representing associations, consumer groups, lobbyists, or municipalities.

How could you leverage your current skills, experience, and contacts to get a foot in this gigantic door? What new practice areas could you take on? What new skills could you learn?

Study the industry. Read everything. Become an expert on the legal issues. Go to industry events. Spend time with experts, entrepreneurs, consultants, and other professionals.

Ask lots of questions. Look for problems that need solving. Look at what others are doing and see if you can do the same.

If you find a way to participate, go for it. In two years or ten, you could be a major player in this new industry, or your research could lead you to other opportunities.

If you can’t see a way to leverage this trend–let it go.

You tried, it wasn’t there for you. Go find something else to get excited about. Maybe “drone law” is a thing.

Unless you can’t let it go.

If you are enamored with the self-driving wave, if you love reading about it and watching videos and talking to people, if you want to be the first kid on your block to drive, uh, own a self-driving vehicle, stick with it.

You may never find a way to marry your interest with your law practice but it’s nice to have a hobby that fulfills you. A happy hobbyist makes a happy lawyer.

At least that’s what I tell myself.

How to find and approach new referral sources