To change your results, you must do this first


Many lawyers email me with comments or questions about something I’ve written. Some of them have emailed before or hired me for a consultation, and I remember them.

I see a troubling pattern in some of them. They are stuck in a pattern of conduct based on their beliefs about what they can and can’t do, or what will or won’t work in their market or in their practice area.

I give them advice but they don’t follow it because it is inconsistent with their beliefs.

Until they change their beliefs, they will continue getting the same results.

It works like this:

Our beliefs determine our attitudes, in this case, towards learning marketing strategies and techniques and implementing them.

Our attitudes affect our activities–which ones we do, how often we do them, and how we go about them.

Our activities determine our results. Our results determine our success.

It doesn’t start with activity. It starts with beliefs. If you want to get different results, you have to have different beliefs.

How do you change your beliefs?

You start by learning. Read, take classes, soak up new ideas. Don’t dismiss new ideas, immerse yourself in them.

Then, spend time with people who are successful doing what you want to do. Watch them, talk to them, emulate them. Go where they go and do what they do.

Yes, do what they do even though you don’t believe it will work for you. Try and see what happens. Review your results, and try again.

Eventually, as you get some positive results (despite your beliefs), those results will affect your beliefs. Which will affect your attitudes. Which will affect your activities. Which will bring you better results. Which will strengthen your beliefs.

In other words, you change your beliefs the same way you acquired them in the first place.

Get better results in your marketing

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