You won’t know for sure unless you try it (again)


You say you don’t like networking but have you given it a fair chance? Maybe you’ve been doing it wrong. Maybe you haven’t met the right people. Maybe you haven’t done it enough to get good at it.

So how can you say it’s “not for you”?

I thought network marketing wasn’t for me until I found something I couldn’t refuse and made a fortune with it. I learned that I could do it without compromising my values or being someone I am not. And, whereas I didn’t stick with it in the past, this time, I gave it the time it was due and it made all the difference.

There are a lot of ways to market legal services and you should try as many of them as you can. If you’ve tried them once and they “didn’t work” or you “didn’t like them,” try again. You may find that things have changed, or that you have changed. What was once off the table may become a valuable practice building tool for you.

Start by learning as much as you can. If advertising has always been distasteful to you, for example, or you haven’t considered it because your bar rules forbid it, keep learning. You may discover a way to do it that “you never thought of”. Here’s an example: instead of advertising your practice, your services, or yourself, advertise your book, report or seminar. Sell it or give it away and let it sell readers on you.

Next, find some practitioners who use these methods and study them. What are they doing? How are they doing it? Can you make some changes that better suit your style and market?

Finally, if you’re still not crazy about a marketing method, consider other ways you can get the benefits of that method without a lot of personal involvement. Delegate to staff or to VAs or hire an outside company to do it for you.

In other words, you don’t have to love something to profit from it.

Don’t be like many attorneys: stubborn, closed-minded, stuck in your ways. The world is changing and if you don’t change it with it, you may be left behind.

Start or restart your marketing with a plan