You’re at your desk with another cup of coffee. Your desk is (relatively) clean because you made it so before you left for the long new year’s weekend.
Now what?
What’s first? What documents do you need to draft? Who do you need to call? What files do you need to review?
Good news. You already decided most of that before you closed up shop last week. You planned out your week and you’re ready to hit the ground running.
I’m right, aren’t I? You are looking more organized this week than most weeks? You took the time to plan and you don’t need to do that this morning.
Dig in and get to work and go home at a decent hour.
It’s like this whenever you go on vacation, isn’t it? In the days leading up to leaving, you go into crunch mode, clean up your backlog, review open loops, write lists, and plan what you will do when you return.
Like a boss.
Now, you’re relaxed. Rested. Focused. And feeling pretty good about your week. In fact, you’re so well organized, you can see spaces on your calendar you could fill with marketing activity. You actually have time to write something or call someone and make some of that rain you’ve heard about.
Life is good.
So here’s the thing. If you’re able to do this before you go out of town or shut down for the holidays, why couldn’t you do it every week?
You could. And you should. Because life is supposed to be good every week.
So the most important thing you should do this week is prepare for next week. Before you go home on Friday, your desk should be (relatively) clean, you should be caught up on your backlog, and you should have lists of what you will do next week.
Two hours on Friday should do it. Put this on your calendar. Make it a “recurring appointment” with yourself.
Because life is supposed to be good every week.
Start or re-start your marketing with this
